We are fully aware of the potential of Energy Saving markets in the world. However, with so many false claims in the past, it is only natural that potential consumers are more guarded when they hear about recent or new energy saving devices. Nevertheless, CRI will prove, by means of using testing stations, audits and above all else; referenced customers that there is nothing fictitious or untrue about our Reducer devices.
Phases of Our Development
The business plan of CCII, is to look into the various phases of market development and penetration for Energy Savings potential for the entire world. As a market leader, in terms of technological breakthrough for the Energy Saving Markets, we need to establish a strong fundamental market share in Asia before expanding to the rest of the world. As such, the broad outline of our business plan is as follows:
| Phase 1 - CRI power saving devices Fundamental Building Phase |
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Market excitation with cold calls, presentation, brochures and seminars |
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Select the most appropriate reference customers and establish a strong professional relationship with them in order to create future sales. |
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Confirm and seal down an agreement 1) for buying a new factory 2) and/or with the most suitable contract manufacturer. |
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Negotiating with prospective Partners and Distributors globally . |
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Continue with obtaining the Patent rights for the inventions. |
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Setting / outsourcing of technical support teams and sales teams. |
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Recruitment for more sales and technical personnel to support the growth. |
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ISO certifications |
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Endorsement of test certifications and government support |
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Affiliation with ESCO, EEIT, DEDE & IEEE |
| Phase 2 - Respective Country Markets Development Phase |
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Developing business for each Nation with a 1st reference sale with one from the industry and one from the government (eg. Street Lights Projects) |
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To work with all other government agencies based on the above successful case |
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Extend the business to the entire country's street lights |
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Work with the respective country's international airports |
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Work with the endorsement of the electricity boards of each respective country |
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Hotels , commercials buildings , and factories |
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Targets to achieve a minimum profit on the first fiscal year for each individual country |
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